The summary 썸네일형 리스트형 The summary of “Marketing Myopia” by Theodore Levitt The summary of “Marketing Myopia” by Theodore Levitt “Marketing Myopia” is the thesis about a way of being a continued growth industry which is suggested by Theodore Levitt. According to Levitt, businesses falls into self-deception through 4 steps: the first step is the belief that their market will grow in succession, the second step is the belief that there is no substitute for their products,.. 더보기 이전 1 다음